Why a WordPress website design is quicker and more cost effective for your business

Do you need to build a beautiful website that’s engaging for visitors and boosts conversion rates? If you’re looking to build on a platform that is easy to use and cost effective you should investigate investing a WordPress website design.

WordPress is often misunderstood as a ‘blog’ software but it has come along way since it was first released in 2003. Thankfully after years of battling that limiting perception, people now see the benefits of using WordPress and a large percentage of websites online are built and maintained using WordPress content management system (CMS).

What is WordPress?  

WordPress is online open source website building tool, that’s been around in some form or another since 2003. Since its launch it has gained huge popularity and has become the largest self hosted blogging & website creation tool in the world.

There are millions of users who’ve built their websites using WordPress, in fact it’s been reported that over 25% of the top 10 million websites in early 2017 were built on WordPress.

The platform is easily the simplest and most powerful blog and website content management system (CMS) for beginners & pros alike. The ease of use is clearly just one of the many reasons why millions of people from around the world choose to build their website on WordPress.

WordPress is a free for you to download and use but you’ll need to purchase a domain or URL and hosting before you can get started building your WordPress website design

Why is a wordpress website design the best way forward?

Easy to use and learn WordPress is an ideal platform for small and medium sized businesses.

You can hire a designer to build your Pathwway WordPress website design or you can go it alone. Both if these options are feasible depending on your needs and resources.

There are thousands of web designers and developers who specialize in WordPress website design. But if you don’t have the budget to outsource or you’re tech-savvy, you can easily DIY a WordPress website in a matter of hours.

If you ever have a problem with WordPress a quick Google search usually turns up the answer to your question. Millions of people use WordPress and contribute to the huge online community of people talking about the platform on forums and on other various channels. If you’re a WordPress beginner who wants to learn, there are tonnes of blogs, how to articles and videos from teaching you the ropes to showing you advanced WordPress techniques.

If that’s not convinced you, here are a few more reasons that we think that a WordPress website design is good for your bottom line.

  1. Save Money

Did we mention WordPress is free? It will always be free to download as the platform was built and is maintained by a group of people who believe in Open Source software.

There are only a couple of obligatory costs associated with creating your website on WordPress. You need to purchase a domain or URL as well as hosting, these can be found from reputable sources from as little as $5 per month (paid annually)

Unlike many other platforms there no monthly fees or charges required from WordPress directly. Any other costs are completely optional and you can build a slick professional looking website with just the basic options.

Or, you can choose to create your Pathwwway WordPress website design with premium template themes or hiring a designer. You can also purchase ‘Plug-ins’ which add differently functionalities to your website but again many of these are available for free or use ‘freemium’ business models.

  1. Enables you to be Independent

When the Internet was still in its infancy businesses had to employ a Webmaster to make any (and all) changes to their website. This included big changes but it also included the smallest changes. If you needed just amend a couple of typos for example you could set you back an unbudgeted fee.

With a platform as simple to use as WordPress you don’t need to go through a third-party because you can do it yourself.

You can make any changes you need to without the need to pay an expert, when you have a WordPress website design. From making text changes, publishing blog posts and even adding new pages you can do it all in house with no need to outsource.

  1. Simple Responsive Layouts

With the majority of Internet users accessing website by smartphone or tablet it’s imperative that you think about how your website will look on smaller screens. Having a WordPress website design gives users a responsive experience, no matter the device they’re using to visit your website it will be sure to look top quality.

Don’t waste time and money building multiple separate websites for use on mobile and desktop. Save yourself time, money & energy and integrate responsive technology into your website.

Responsive web design means you only need to create one website for your business. Your website will then automatically adapt to your users digital environment – screen size, orientation and even operating system.

WordPress website designs come with responsive layout options built into them that you can apply at the click of a button. Don’t get left behind! All modern business websites need to be mobile & tablet friendly to stay relevant our ever-changing digital world.

  1. Great Search Engine Optimization (SEO) Capabilities

If you want your website to be found through organic searches, you definitely need to think about search engine optimization (SEO) when building any website.

WordPress website design is superb for SEO purposes. Google loves websites that use WordPress because they are updated frequently. They tend to rank higher in search results compared to static websites.

The Coders who created WordPress had SEO in mind, when you install and create your website you’ll find it’s SEO friendly right out of the box.

If you don’t know a thing about SEO then you can just leave your website to do it’s thing, with the already valuable SEO features. But if you know your way around WordPress, you have more options.

You have the means with the WordPress platform to improve the already acceptable SEO functions. There are hundreds, if not thousands of plugin tools that you can install and fiddle with to improve your search engine ranking.

  1. Free Upgrades Forever

The community of coders and designers who built WordPress believe that software should be free. WordPress is an open source software, which means that anyone can download, use and modify the original code. Unlike traditional website building software upgrades to WordPress blog software are free and will be forever.

Take advantage of the best website creation software and create your WordPress website design on the most effective platform just like millions of people before you.