Why your small business website design is not as important as you think!

There are hundreds of articles claiming that a beautifully designed website is the be all and end all. But, what if we told you they were wrong?  Don’t get overwhelmed with contemplating your small business website design because it’s not as important as you may think!

If you’ve found a web designer then that’s a great start, don’t get us wrong, a beautifully designed website is a great advantage to have. You may have found someone else to optimize it for SEO and make it user-friendly but this still isn’t enough.

The most crucial thing when it comes down to creating a successful online presence is that you promote your website. Don’t get caught up with what it looks like it’s more beneficial to spend your time drawing in customers who want to buy your products.

Follow the strategy from Pathwwway Igaming below to prioritize the growth of your brand, gain a loyal following and of course sell your products and services.

Work on building your mailing list.

Even though email has been around since the dawn of the internet building an email list is still one of the best ways to grow your business. Recent studies have shown that 72% of consumers say that email is their favored way to communicate with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.

So how do you tap into that market? First, you need a good email software platform, there are many around that are affordable and easy enough for non-techies to understand and use. The next thing you need to figure out is how to you grow your email list. If you want people to sign up for your emails you need to add value and benefits to persuade them to give you their email address. The most popular ways to add value and encourage sign ups are sending discount codes or sending a piece of exclusive content to your new contacts.

Now that you’ve signed up for your email software and you have an idea for your sign up perk, you need to put an email signup form on your website and start promoting your email list.

Spend time researching and writing quality content.

Spending time and energy on creating high-quality content is one of the most important things to focus on for any business. Great content is one of the key factors for success for your website because it will attract visitors, engage their attention and encourage them to take desired actions. It also boosts your search ranking, increases credibility and enhances your reputation online.

That’s why it’s important to give equal importance to small business website design as well as the website’s content.

When starting a website most businesses are only focusing on the design of the website. Having great content will not only make sure your business is one step ahead of the competition it will also give a great impression on potential customers visiting your site.

Whether you’re writing a blog post,  designing an infographic or posting a video make sure it’s informative, easy to read and simple. By keeping it simple and friendly your website will drive traffic, increase leads and promote sales.
Not only will you be impressing customers with your content you’ll also bring better search engine rankings to your website. To put it simply, search engine algorithms search web pages that contain keywords and ranks them for relevancy. Therefore, having a focus on producing high quality content plays an essential role in increasing traffic and search engine rankings. This boosted ranking will allow you to grow your business.

Share your content and engage with your customers on social media.  

Some say that a solid social media strategy is more important than your small business website design.  Many small business owners agree that social media has positively influenced revenue and sales. Yet, It can be daunting figuring out where to start with social media for business. Before you start posting really think about which platforms your target audience is mostly likely to be using and what kind of content you want to share to increase engagement.

Many social media professionals agree that Facebook and LinkedIn are the most valued social media platforms for business. This comes as no surprise as Facebook has the largest user base of all and LinkedIn is a niche platform.

Other social media networks that are popular and are seen as mid level value include Youtube, Twitter, and Instagram. On the other hand Google+, Pinterest, Snapchat, and Reddit remain low in value, depending on your target audience of course!

When it comes to what to post on social media there is an element of content overload and it’s difficult to stand out from the crowd. You can’t go wrong if you make sure that all content you post on social media engages your audience and positively reflects your brand’s aims and purpose.

Remember it’s vital that your posts reflect how users consume content on social media. We suggest that you bear these three main options in mind when crafting your content. Write posts that are short and snappy for users on the go, write content that is interactive for users who want to engage or write immersive longer content which goes into detail and can give your fans more of an insight into your business.

Build your brand through paid ads

Small business website design is also trumped by paid advertisements; this can be a huge draw for your business. There are multiple choices for advertising online but  no matter which platform you choose to advertise on they all fall into 3 main categories. Here’s a run down of the main options from Pathwwway Igaming for advertising your website online.

Text Ads – Text ads are the most basic type of advert on the Internet. Nearly every type of ad platform runs them, these are the kinds of ads you see in the sidebar of Google. As the name suggests text ads are limited and usually only allow a headline, some text, and a call to action with a URL.

Banner Ads – Banner ads have been around since the dawn of Internet, the difference between banner ads and text ads is that they use pictures to get the point across. They are not as common as they once were and some platforms, like Facebook, use a hybrid Banner ad. If you’re looking to advertise your website on other websites via an ad network it will probably be with a banner ad.

Native Ads – Native ads are advertisements that appear within the content of a website. They are meant to appear like content, or at least appear within your content feed. They’re most common on social media platforms and are usually labeled as “promoted stories” or “sponsored posts”

The option to advertise is on multiple platforms like, Google, Yahoo, Facebook, LinkedIn and Twitter to name just a few. Online marketers know that promoting and advertising your website through email, social media and paid ad is much more effective than simply having a great small business website design.