Plan your start up with Pathwwway small business website design

Similar to how beauty can be found in the eye of the beholder, the appeal of your small business website design must be judged by the site’s visitors and not the owners or creators. Knowing why you need to have a website can help you design a better site that drives more customers to your small business and helps you grow. Learn more about how your business could benefit from an improved design and what exactly makes a website’s design noteworthy.

How Good Website Design Helps Your Small Business

Savvy business owners understand almost every person will google them before buying their goods or using their services. They read reviews on sites like Yelp and let their friends know what places they frequent through Facebook check-in and other social media sites. All these paths lead back to your website, so you want their first impression of your business to be impressive and memorable. Consumers will decide whether or not they want to visit your office, store, or restaurant based on this impression. A poor website could turn them away from your business and make them dismiss you entirely, whereas an attractive one will solidify their decision to visit you.

The transformation of how window shopping works in the internet age is another reason to focus on good Pathwwway small business website design. People do not just walk through downtown areas to check out the stores or discover small, local businesses anymore. Consumer use websites like Bing, Yahoo, Yelp, TripAdvisor, and Google to find the best place to make their next purchase. A well-designed website puts your small business at the top of any related searches on these sites. It helps people find and contact you with further questions.

A visible, viable website means more opportunities for potential customers to find you and learn about your business 24 hours a day, 7 days a week. A bad website does more harm than good, however, so remember to focus on quality in content and design. Professional looking, easy to navigate pages lend your small business credibility and trustworthiness needed to turn visitors into buyers.

Nine Essential Elements of Exceptional Small Business Website Design  

  1. A Defined Goal or Purpose

Exception small business website design starts with putting a defining goal in place to guide the process along. Each page needs to have a specific purpose that fulfills a corresponding need exhibited by visitors to the site. Are they coming to your page for entertainment or information? Do they hope to perform some kind of interaction with your employees or perform a transaction over the site? Knowing what happens on each page reveals what elements must be included for them to be effective. 

  1. Open, Clear Communication

Someone who visits your website wants to find whatever they are looking for quickly and without difficulty. Try to communicate openly with your target audience and convey the needed information in an easily digestible manner, both visually and textually. A good copywriter is an integral part of small business website design to guarantee the quality of content you include on the site. They will know how to organize the information by using bullet points, headings, and subheadings, and cutting through the fluff to tell visitors what they want to know as fast as they want to know it. 

  1. Easy-to-Read Typefaces

Choose typefaces based on their readability across multiple formats, not just desktops and laptops, but tablets and other mobile devices as well. Most developers who focus on small business web design recommend San Serif fonts like Veranda and Arial. They look contemporary and do not come with unnecessary embellishments. They also suggest using no more than three different typefaces or point sizes within one site and to keep the font size around 16px. 

  1. Pleasing Colors

The colors you choose should draw the eye in and not prevent potential customers from reading or viewing images on your site. They also become an important part of your how people view your brand. Different combinations of colors elicit different feelings. Vibrant colors should be used to emphasize a call to action or button, and negative/white space helps give your site an uncluttered and modern look. 

  1. Intriguing Images

Pictures do more than words for certain consumers, so choosing the correct image in your small business website design helps connect you with your target audience and enhance your brand status. High-quality photos led to your credibility while poor images can make a visitor think twice. Graphics, videos, and infographics make effective communication tools more easily shared and understood than in-depth, complicated texts.  

  1. Straightforward Navigation

No user continues to click through your website without intuitive design making it easy for them to figure out where to go next. Some useful tips for designing a simple navigation system include clickable buttons, using bread crumbs, logical page hierarchies, and never forcing a visitor to click more than three times to find the information they want. 

  1. “F”-shaped Design

Modern studies using eye tracking found internet users tend to scan a computer screen in an “F”-shaped pattern. They view more information on the left and top sides of the screen than the bottom or right. Smart Pathwwway small business website design takes this into account and works with the visitor’s natural reading behavior rather than forcing them to change their visual flow. 

  1. Short Load Time

Design your small business’s website so it never takes more than three-seconds for a page to load. No one likes waiting for that a website to finish loading and you can take steps during the design process to less that wait time. Try to optimize images for scale and size, combine all your code into a single JavaScript or CSS file to reduce HTTP request, and compress CSS, HTML and Javascript to increase their load time. 

  1. Responsive Web Design

A vital part of small business website design involves making your site mobile friendly since so many consumers use their phones to search for good and services away from their home or work computers. You can build an entirely separate mobile site for your business, but integrating responsive web design into your main site cuts down on the time and money spent on maintaining two separate platforms.