How a Pathwwway web designer will turn your business ideas into reality

Are you unsure about how to improve your search engine rankings? Do you understand the necessity of a workable online platform for your business, but are not sure what you need or why? Hiring a web designer can help turn the grand ideas you have for your business into a reality. A great web designer does not need to cost you an arm and a leg and can help with tons of small details keeping your page down in the search engine rankings.

Web Page Design Suggestions from a Web Designer

Responsive Design

People use their smartphones and tablets to browse the internet more often than their desktops or laptops these days. More than half of internet users around the globe access the web through a mobile interface, with even more using mobile instead of a desktop in countries like the United States, the United Kingdom, and the rest of Europe. You want visitors to experience the best version of your website possible and mobile format should be no different. Especially when Google includes a well-designed mobile site as an important factor in their rankings system.

A responsive Pathwwway design allows customers to see and use your website regardless of the device they use to access it. It smart algorithms to detect the device someone uses to access your site and the size of the screen they are viewing it on. The responsive design then presents the web page in a way that makes it appear and function better for the specific size and type of screen. A responsive design also improves your search engine optimization (SEO) by lowering your bounce rate since Google also includes your page’s mobile capabilities when calculating your SEO score.

Employing a web designer to make your business’s website mobile-friendly does not just make it available on the go for consumers. A mobile site brings your products and services to consumers via the method they prefer, increasing the likelihood that they use your website and boost your visibility.

Shrunken Images

Appropriate images add to the aesthetics of a website, making it more attractive to first-time visitors and keeping loyal customers updated and engaged with your products or services. A good web designer always recommends including images on a site to make it seem more welcoming and to cut down on the amount of text on a given page. You would think pictures could only help with your SEO score and get your name out there, however, if you do not utilize them correctly, they can actually send you down in the rankings and make it more difficult for potential customers to locate you.

Large images cause a web page to load slowly, making it harder for Google and other search engines to reach the site and check for keywords, meta data, and further important information that contributes to your SEO score. Think about the last time you loaded a page on the internet. The faster the web page loads, the easier and faster you get to start exploring the site and clicking on various links. If you do not want to struggle through a slow-loading website, neither will your customers.

Hire a web designer to help, or follow a few of these tips to keep your images as small as possible and raise your SEO score. Use an online desktop software program to resize all your images and photos before posting them. If you use a camera to upload directly to the internet, it usually shrinks the viewing size of the photo, but the file remains too big for viewing online. Photoshop works great if you simply adjust the size of the image under settings to the appropriate size for web under pixels or resolution. (A standard resolution of 72 works well for most websites.)

Download an image compression application like Caesium for PC computers or ImageOptim for Macs. These allow you to edit images in bulk to cut down the time needed to resize all your photos. Put all the images you want to compress on your computer and open them with either Caesium or ImageOptim to cut the size by up to 90%. A couple final tips include using scalable vector graphics whenever possible and putting in shaded boxes in place of background images.

Enable Page Caching

A page cache, also known as a disk cache, acts as a transparent, temporary storage location for web documents like images or HTML pages that originate from a secondary storage device. The cache holds the documents in order to reduce server load time, perceived lag, and bandwidth usage. It operates as an appliance or a computer program. Basically, when a visitor opens your website with their laptop or smartphone, the files that form your web page store themselves on the visitor’s device or computer. When they return to your website, they do not need to reload the whole page, just the parts not saved in the cache.

An excellent web designer can stipulate whether or not your site can be cached and exactly how long it will be stored unless the visitor deletes their cache. If you use a content management system, some offer a special type of cache called a template cache. Template caching occurs when parts of the template that renders your site can be observed once and then stored for a specified amount of time. This greatly cuts down on load times for web pages as well.

Start Sharing on Social Media

Google has not officially stated that social media sharing plays a significant role in SEO. Nonetheless, ask any web designer whether social media may influence ranking and they will all agree. Yes, a high volume of social media shares is a straightforward and effective way to boost your site’s SEO. Usually, blog posts factor in the most since they the most transferable part of your website.

Add a share button to blog or news posts, so interested visitors can easily spread the information amongst their friends and coworkers. Writing quality content that provides useful info in an easily digestible manner can help get your blogs shared. The more sharing and viewing, the more likely third-party websites will link back to your blog and your website. This blasts your credibility with search engines into the atmosphere and markets your business without any extra money spent.

These small changes from Pathwwway make a big difference to your business’s website and can definitely turn your dream of an impressive online platform into a workable reality.