Why Pathwwway responsive web design is an important part of our plans for your business

Twenty years after the invention of the first smartphone and people rely on their mobile devices to interact with friends, colleagues, and the world around them more than ever. You spent lots of time designing and generating content for your business’s website and do not want to limit how potential customers access that information. A responsive web design ensures you do not miss out on the massive traffic generated by people away from their desktops and laptops.

What is Responsive Web Design? 

Responsive web design refers to the development and design of a website to account for the user’s environment and behavior while interacting with the website, including the platform, orientation, and screen size. It requires a combination of images, layouts, and grids, as well as proficient utilization of CSS media queries. The foundations of Pathwwway responsive web design are fluid grids, media queries, and flexible images.

A fluid grid is a type of grid system that scales based on the size of the user’s screen rather than remaining in a fixed-width layout that always renders the same. Sometimes known as liquid layouts, the purpose of a fluid grid is to resize all the elements in relation to each other. The appropriate proportions are easily calculated by dividing the width of every element by the whole width of the page after mocking up the page in a pixel-based image editor. Be sure not to round any of the values for the most accurate results.

In the past, fluid grids accomplished enough. As browsers update with new technologies and more complex challenges arise, a competent responsive web design must include media queries. A CSS3 media query enables websites to conditionally apply CSS styles and to gather data from individuals users. Including the “min-width” media feature lets a designer specify that a website uses a different CSS style once the viewing window falls below a minimum width to optimize your site based on the size of the device.

Resizing images poses the biggest problem in responsive web design. CSS offers a max-width property to ensure images load in their intended shape and size, or to not load if the image exceeds the width of the viewing device. Designers can also set your images to proportionally decrease in size with the size of screen or browser. Do not forget about load times either. Large images slow your load times on a desktop or laptop, but especially slow down on mobile devices as they resize. 

Why Your Business Needs to Start Using Responsive Web Design Immediately

A responsive web design benefits your website offers enormous benefits for both your business and visitors to your site. Enjoy the following:

More traffic from mobile devices

Most business owners know that more than half of website to the biggest websites in the United States came from mobile devices like tablets and smartphones. Designing your website with responsive web design has never been more important since most users access your site from a smaller screen. The site needs to render properly for visitors to view whole images, read content, and generate conversions.

Faster and cheaper mobile development

A responsive web design cuts down on costs since you only need to focus on one your main website. You do not need to pay someone to design a separate mobile application. The initial investment may cost more than building two platforms at first, but it pays off in the long run. Especially when trying to integrate new design aspects from your regular page to the mobile site.

Decreased maintenance times

Two platforms mean two places for things to go wrong or more bills to pay to cover the extra time and energy required to maintain two fully functioning sites. A responsive web design allows you or the designer to use standard testing methodologies once to guarantee the appropriate layout for every screen. Two sites mean two content strategies, two design teams, or two administrative programs as well.

Web pages that load quicker

Mobile visitors have shorter attention spans than desktop users and tend to abandon web pages that do not load in three-seconds or less. When you do not optimize your site for a tablet or smartphone, it frustrates potential, but impatient customers. Responsive images and caching cuts down their wait time and gets you more clicks.

Better conversion rates

Mobile users need to be able to click through your pages easily, so they stay on the site for longer and explore more areas. This exploration should take them across similar looking, professional pages that embody your business’s brand. A single, secure website that does not take them to a separate mobile page instills confidence in new customers. If they feel comfortable on your site and they can pay for products or access content without thinking too hard, you will see your mobile conversion rates skyrocket.

Boosting SEO

Employing a responsive web design is as vital to good search engine optimization as high-quality content. Strong backlinks and lower bounce rates turn into better search rankings. It also prevents you from having two websites containing the same information, which negatively impacts your ranking on Google, Bing, and other major search engines. Since so many of these impatient mobile users search with these sites, you need to appear high in the ranks to stand a chance at being visible.

Improved analytical reporting

Integrated your mobile site with your main website through responsive website design improves the quality of your measured data. It lets you know where your mobile traffic originates and how visitors interact with the mobile site. This information lets you find problems and make improvements without hunting through various funnels, redirects, and conversion paths. Even Google Analytics works well with responsive designs to give you a single report on how your content works over certain devices.

Every business with a website stands to greatly benefit from a Pathwwway responsive web design. Be sure to stay up to date on new methods that optimize your web page for viewers using any kind of mobile device and tap into the huge potential of the mobile market.