Why It Is Never Too Late To Introduce Responsive Web Design To Your Business

Business owners who were once not in a rush to make their websites mobile-first are now realising they must keep up. This is because each passing day brings new updates and algorithms that make responsive sites the need of the hour. The biggest question entrepreneurs who have not made the transition to mobile-friendly technologies are facing is whether it is too late to introduce responsive web design to their business.

Given that the number of smartphone users is on the rise and businesses that lack mobile-driven technologies will only lag behind, the importance of ensuring a responsive website design cannot be underscored enough. While Pathwwway White Label claim it is not too late for business owners to make the switch, it is crucial to create a business site that adds value to the smartphone user.

The New Normal is Mobile

The Internet marketing industry was galvanised with the emergence of the challenges and possibilities associated with mobile web designing. Now mobile-friendly web designing is not a new category of work. Instead, it is a norm for every business. Those who have caught up on the web audience can expect to stand out. Mobile has become a necessity and businesses need to work to ensure they are not left behind.

Mobile-First Sites Secure Google’s Approval

Google is the leading search engine of our times. More than half the traffic online is mobile. So top ranking sites are those with integrated mobile functionality. Testing the site for mobile responsiveness has become a prime measure of its impact and effect. If one does not improve the site to make it usable for buyers, the world’s most relevant search engine algorithms would give it a wide berth too.

Adding Mobile Functionality= More Customers

As far as new clients are concerned, adding mobile functionality to a site may seem like a lot of investment of time and cash, but it offers undeniable value at the end of the day. It is easy to make the transition from existing layouts to responsive ones that adapt to changes in screen sizes, browsers and devices with ease. Open your business to mobile customers and garner massive traffic by choosing to opt for responsive web design.

There is no single magic bullet when it comes to making sites work, except going mobile. Catching up with the competition, staying on the right side of the customer base and Google or taking your business to new heights, a responsive website can ensure your business opens its doors to everybody.

Responsive Design Rules

When it comes to a website, customers will definitely judge you on the basis of the design. Your customers will only relate to your brand if your website works quickly, correctly and efficiently. Responsive design, if carried out effectively, can make the website and web users happy. Make the smart move by changing from the outdated PC to smart devices like tablets and iPhones when it comes to the layout of your site and its design. Adopting, evolving and surviving in a new user landscape is only possible if responsive designs are in place.

Simpler to Manage

If you have multiple websites, each for every device, it leads to duplication of resources and amplification of efforts. A little change could mean a major disruption in different website versions. It is better to deal with the changes and easier to manage on a single site. Cut down on time, cost, money and hassles with standard solutions that actually work.  Pathwwway White Label will tell you that responsive web design ensures the fundamentals of your design are in place. You then have a tool at hand to use.

Easy to Navigate

The responsive website also automatically makes adjustments to ensure the look is appealing and navigation suits the screen size of different devices from mobile to tablet or desktop. This makes it easier for users to locate what they want on the site, creating the perfect user experience. More content and bigger images are valuable for a desktop only site. It is when you opt for a responsive site that universal accessibility and clear calls to action are required. Effective and responsive designs leads to recognition of the device and reformatting of the entire page to suit the look.

With the percentage of web browsing on tablet and mobile devices growing at a phenomenal rate, the question does not arise about whether or not to optimise your site for mobile. Non responsive designs can be a real barrier to success. If your business is not tapping the mobile traffic effectively, you are not utilising the web to its full potential. Researching user activities and investing in responsive website designs facilitates targeted digital strategies and guarantees conversions. Catering to mobile and tablet markets widens market research and increases traffic.

Customise Your User Experience

It is easier and more cost effective to begin from a scratch when it comes to creating web design and adding the responsive feel is a critical part of this. Your business website can be correctly viewed and is faster to load as well in case it uses a responsive design.

When web design is optimised for adaptive display across browser screens and devices of different shapes and sizes, the responsive design approach increases reach, flexibility and accessibility besides improving visibility.

A vast majority of your target audience uses smartphones. A Pew Research Study found, for example, that 90% of Americans own cellphones, of which around 50% have smartphones and a vast majority of these use the mobile to access sites online. The most logical step to take for any business is to opt for responsive design as it yields better user experience, raises lead generation and maximises customer sales.

Better user experience, more traffic, easy access to diverse customer segments…the benefits of choosing responsive designs are manifold. Research also shows close to 20 percent of Google searches are performed on mobile devices and 25% of internet viewers use mobile phones to access these. Of 4bn mobiles in the world, nearly 1/4th are smartphones.

With an over 67% market share, Google is the leading search engine. As responsive designs are their recommended configuration, mobile-first sites are the perfect formula for success. If a user does not get what they are looking for immediately, there is a 61% chance they will leave. Users with a positive experience with these sites are more likely to purchase a product or use a service.