How Much Should Your Small Business Website Design Cost You?

Business owners often seek an accurate quote for website creation, and few small business website design professionals quote a single price. This is because website creation cost is largely dependent on what your needs are as well as the requirements are. Different aspects of small business website design include not just building, but maintenance and marketing as well.  Here’s a breakdown of just how much designing a business website for your startup should cost.

  • Money Matters: How Much It Costs

For a basic informational site where less personalisation is needed, with less than 20 pages, just a few stock photos and no unique, individual  functionality, the rates vary from US$2000 to 8000. Commercial websites with around 70+ pages, CMS enabled with custom design layouts and imagery and unique functionalities range from US$10 to $25 thousand. A startup eCommerce website where individuals can browse and buy products, pay online and access quality graphics, solid product recommendations along with the CMS and beta-launch testing of the site costs between 5 to 40 thousand US dollars.

The Essentials

  • Domain Name: The URL

Some of the unavoidable costs of running a Pathwwway Igaming designed website include the acquisition of the URL/uniform resource locator or domain name. This is what people type into their browser to get to the site. Without these, the only way to access the site is to type the IP/internet protocol address. This costs from US$10 to 20. For customised extensions, however, premium rates of as much as US$300 may be shelled out. Annual payment for this service is a must, unless you have chosen the prepaid option.

  • SSL Certificate: Secure Socket Layer

This certificate encrypts sensitive information such as name, number, credit card details etc. If you run an eCommerce site, an SSL certificate is a must. These are issued by Certification Authorities,ranging from US$10 to thousand in a month. Annual payment is the general norm.

  • Website Hosting: Basics of A Site

This is the basics which contains all your information. Most web hosting companies charge anywhere from US$10 to 99. The more traffic and features are added to your website, the higher is the price.

  • CMS: Content Management System

This is used to display text, pictures, videos, articles etc on the site. While having one is not essential, it is certainly handy in terms of time and effort savings. Based on the CMS chosen, one could be looking to spend a generous amount, or even pay nothing by using open source software systems.

  • Web Design Expenses

To ensure that the website is aesthetically pleasing, you need a design professional. If you are launching a Pathwwway Igaming designed website, design expenses centre chiefly around whether you want a full redesign or a new design. If you are releasing a new site or your current site needs to be redone, you need to spend anywhere from US$1000 to 20,000 based on the nature of the site, the CMS and the extent of customisation.

Theme design is another consideration. Certain content management systems such as WordPress provide themes that permit changing the format and look of the site instantaneously. This makes the layout similar to others using the same theme! Most public themes are cost-free. Premium themes however, can cost anywhere from ten to a $100, in regard to the features. Varied rates influence exclusive licensing for themes and extent of customisation decides cost as well. As the theme is changed every couple of years, this is a recurring expense you will need to consider.

  • Mobile-first Sites: Why RWD Rules!

In the year 2015, search engine major Google began to favour websites that were mobile-friendly by ranking them higher than sites that lacked responsive design. Responsive, mobile-friendly sites can detect the platform where the website is being used, and fashion the layout for screen size preferences. Most websites have an inbuilt responsive design. But up-gradation of an old theme or site can cost as much as US$2000.

  • Adds Ons: Online Marketing and SEO

Now the basic understanding of costs for the site has been discussed, here’s what you need to pay extra for. These add-ons can turn visitors into customers increasing online traffic, raising SERP and converting prospects to solid customers. SEO is no longer optional. It is compulsory. This is more so if you are running a commercial site. SEO costs vary but can range from US$3000 to 9000 upfront. Additionally, there is a monthly maintenance fee which can go up to about US$500 per month on an average. The larger the company, the more costly SEO will be. PPC ads add to conversion rates and  prices for these pay per click advertisements range from hundred to thousand dollars per month.

Conversion rate optimisations can increase website conversions with call to actions like landing pages, newsletters, buttons, options and sign up sheets. A single A/B test package for conversion rate optimisation ranges to about US$600.  Content needs to be written for the site as well. Copywriting can range from reasonable (read: freelancers) to costly (chiefly ad agencies and marketing companies). Search engines favour websites that produce updates content on a persistent basis especially with minimum errors and reader-friendly text. Customer trust can be established with information that can be depended on.  Additionally, social media platforms are a fun way to showcase your brand’s individuality. Memes, video footage, infographics and simple messages can work wonders here.

  • Customisation Vs DIY: Which To Choose?

Small business website design can be customised or DIY. If a company is looking to create original web experience, it is essential to leave templates and cheap DIY eStores behind. Starting a site from a scratch requires originality. Custom sites sell products, capture information from the customer and offer tools such as discussion boards, games, high end shopping malls and customer reviews. Depending on the business, the website design can be decided on. Setting up an impressive store, whether it is brick and mortar or virtual, involves an equal amount of hard work. Small business website design should be fashioned keeping the needs of the customers in mind as much as the company, for it to be truly awe inspiring and a hit in terms of returns on investment, sales and sky high profits.