What Are The Latest Trends In The Industry That Your Web Designer Needs To Know?
Sidebars, banner ads, headers, calls to action, popups, comments, signup boxes and social media buttons were notable web-designing trends in another time. But the web designer in 2017 needs to focus on the latest trends. As technology advances at a relentless pace, here are the latest trends your web designer should know:
#1 A Mobile-Friendly Site: Why Responsiveness Matters
A mobile-first design is the process of designing a site for the smallest screen devices and work up to the larger ones. The responsive approach has been around for quite a few years now, but with the smartphone revolution booming in recent times, this is a trend a web designer cannot afford to ignore.
The wide range of benefits it offers for brands include the ability to communicate their core message to a larger audience. Smartphones come with smaller screens and this forces brands to eliminate unnecessary information. Responsive sites involve creating a dynamic website that adjusts its content to various devices, using CSS media queries and grids or layouts which offer flexibility.
Google’s updates for ranking responsive sites first and prizing websites which optimise content and user experience also play a role in shaping this trend.
#2 Rapid Prototyping Tools: Gauging Site Utility and Aesthetics
Rapid prototyping tools are one of the most transformative breakthroughs for the web design community for optimising UI and UX. Pathwwway Internet Gaming designers can now create low and high fidelity prototypes of sites to assess site usability and appeal, without the need for a single line of coding.
Many of these prototype tools also permit design of the browser and launch of the site from there. Ease and simplicity of use offers instant functionality, saving critical time and resources in the web design process. Static wireframes and mockups are eliminated and now even subtle animation and transition is marked by rapid processes without long-winded conversations about user and transition experiences.
Providing streamlined efficiency and improved workflows, this new trend in web design is rapidly catching on.
#3 The Rise of Customised Graphics: Bespoke Illustrations For Sites
As a visual medium which is interactive, aesthetic and versatile, illustrations serve as a useful value addition to any site. From custom iconography to massive headers and animated visuals, the effort of web designers in 2017 is to create a friendly and unique set of visuals that are full of character and appeal to users.
#4 Bold Typography: Why Big Is Beautiful
Typography is a powerful visual element to create web personality and evoke emotions for setting an online tone. Device resolutions are sharper now and type offers easy readability on the screen. The result? Web designers are pushing the page when it comes to typography.
Full-screen, oversized type which eliminates the grid, dynamic, moving text and images along with 3D scrolling or parallax and hand rendered one-of-a-kind typography are the result.
#5 Authentic Photography: When Genuineness Counts
Photographs are critical for effective Pathwwway Internet Gaming web design. As customers demand brand authenticity, stock photos and footage are being shunned. Designers are thinking about images used on sites. Professional photography is advancing and website designers are becoming increasingly particularly about how shots are framed so that the brand is perceived in a positive light. Web design that assists with brand message and story telling forms the core of a compelling brand narrative. Unique, branded and creative photos are rapidly gaining primacy in the web design world.
#6 Advance in Animation: Why Static Imagery is Passé
As browsers increase in complexity and web languages advance, more websites (and designers) are moving away from static imagery to find new ways to communicate and engage with their users. From small loading devices that entertain the customer as the site loads, to hover state animations as a UX device to provide functionality, the web design process is now incorporating full-screen, rich animations. These can be integrated for scrolling, navigation or as a focal point of a site.
As animation becomes central to the web design process, experts see its use in web design increasing from small hover states and minute touches to complete visuals for storytelling.
#7 Video is King Now
Content was once king. But now, video is rapidly making its way to the forefront. While a good picture may be worth a 1000 words, a video offers so much more. Moving imagery in crisp and hi-tech videos capture the users attention and get the brand narrative and message across in quicker time frames. Static imagery is motionless and flat. Using audio visual aids, videos are more dynamic and appeal to the senses in myriad ways.
Hubspot holds that by 2018, video will constitute 79 percent of all consumer internet traffic. Half of the total mobile traffic is already video based. With liver streaming services on social media sites like Facebook apart from Meerkat and Periscope, video content has become a highly prized element in web design.
#8 Use of Rich Colours: The Hue and Cry About Uniqueness
2017 is the year for rich colours. Many brands and their site designers have opted for tried and tested web safe colours in the past. Originality is in demand right now. As technical advancements in devices and across browsers reproduce the richness of colour, over saturation, gradients and vibrant shades are ruling the day. Brands are making a conscious effort to go where no other company has gone before and break new ground. Colour choices are now bold and engaging as vivid palettes make their way across creative outputs online.
#9 Virtual Reality: 2017’s Hottest Trend
VR is one of the top ways web design is changing for the better in 2017. Brands are harnessing the power of virtual reality for interactive solutions on their website. Giving consumers and users a chance to interact with the brand on a first-person basis, they make it easier for the customer to navigate the purchase decision journey. Brands are increasingly leveraging existing technologies like 360 video. APIs are another area web designers are looking to cash in on. VR experiences make it easy to build a special site. Photo realistic explorations, highly-stylised adventures and motion controlled technologies are gaining momentum as VR becomes an inseparable part of the web design experience.