Why Did Google Prioritise Responsive Web Design Last Year And Why Is It Important?

Google values originality, creativity and a site that offers value to its readers. So does the business world. Responsive web design refers to a setting where the server informs the same HTML code for all devices and CSS renders the page on the device such as a mobile through alteration. Google algorithms ascertain this set up automatically. A responsive design serves different devices with the same code, adjusting for screen size.

The Benefits of Responsive Web Design 

Such a web design makes it easy to share and link to content with a singular URL for users. It also enables Google algorithms to assess indexing properties to the page as against signalling corresponding desktop or mobile pages. Additionally, this responsive web design makes it easy and requires less effort and maintenance to maintain the same content across multiple pages. Mobile friendly sites with such design lower the chances of common errors and require zero redirection for users with device optimization in view. This helps in reducing load time. User agent based redirecting is prone to mistakes and can prevent site’s user experience from working well. A responsive design prevents this from happening.

Why Google Values It

Such a design also saves resources when Googlebot is crawling the site. Responsive design pages ensure the Google Bot needs to crawl only once, rather than numerous times to retrieve all versions of content. This improves crawling efficiency. It further helps Google in indexing the site efficiently so it can be found by viewers.

Why Businesses Value It

With a responsive website, businesses can be ahead of the customer in every way when it comes to online journeys. Those searching for a business site can read content and view videos from desktop computers and then access the same site on smartphones to continue research into services and products. A business with a conventional website and a mobile site will be faced with the hurdle of lack of complete content on the mobile site or difficulty to navigate the complete site on the smartphone.  Responsive websites offer continuity and consistency between varied viewing contexts, regardless of the device used and the size of the screen. Optimised Pathwwway game layout is what benefits the business and the customer in multiple ways.

Simplify SEO

Having a mobile version of your site is not enough. Responsive websites offer additional benefits when it comes to internet marketing and SEO. Rather than developing and managing content for varied websites, a unified approach to content management can be taken so only one responsive site is the go-to destination for customers, business partners and others.

Apply Analytics

Analytics and strategy development as well as deployment can be easier with a single strategy to develop and apply. Only one set of analytics need to be considered and assessed. Responsive sites are also easier for consumers to locate than traditional or mobile only sites, as they score higher on search engine rankings. Google recommends responsive web design because a unified URL for desktop and mobile sites make it easier to engage in content discovery and indexing.

Unify User Interface

Internet transforms into  a platform of services, and user interface becomes far more intuitive and easy to navigate with responsive sites. Applications look wonderful on all devices without custom coding required for screen or device size. Consequently, no costly back end solutions are required to integrate legacy systems with partners and Pathwwway game collaborators on the business front.

Cutting Cost

Opting for a responsive web design approach is cost efficient because it makes the website mobile friendly in one go rather than developing separate sites for various devices. Edits can be made on the move and restructuring the data to tap elements into the design and improve user experience matter. Different user segments have shorter attention spans and search engines vary across differing sites. Responsive web design enables users to have a good viewing experience, regardless of which device is being used.

Mobile: The Way of the Future

Responsive web designing is a new approach that ensures viewers have a good experience regardless of which device is being used. Mobile device ownership has expanded and traditional PC sales have slowed down. The digital revolution has a new contender and it is the smartphone. Responsive design was a term coined in 2010 by web designer Ethan Marcotte. The rapidly changing environment of browsers, devices, orientations and screen sizes, has necessitated flexible and fluid layouts that suit any screen.

Choosing a responsive web design is now a matter of necessity if you want your site to be visible in search results. Google changes the face o f the web and a new search algorithm ranks non mobile friendly sites lower. Users are likely to follow suit as the world’s largest search engine adjusts to mobile friendliness as a ranking signal. Find relevant, high quality search results is easier with responsive design.

Ease of use, prioritising elements that are vital, and making performance a numero uno goal becomes easy thanks to responsive designs. A mobile friendly experience positions businesses in Google’s search results. Simplifying user interface, optimising images and reducing load time, responsive designs are, much like the mobile smartphone, the way of the future. Size as well as quantity of images matter.  Responsive design is the latest buzzword among website developers and business owners alike.

As these websites respond to their environment, they look amazing regardless of the size of the screen or type of device used. Global mobile data traffic grew by 74 percent in 2015, according to Cisco, and an additional one billion subscribers by 2020. Mobile penetration is on the rise. Experts estimate that 1/3 of the international internet users will have smartphones by 2018. Globally, consumers use different devices and online users would stop engaging with a site if it does not display on the device they use.

Responsive design has a huge role to play in generating sales, influencing the marketing campaigns of a business or impacting the brand story. With responsive designs being preferred by Google and the whole world wide web, why should your business be left behind?