Eye-catching graphic design can be a game changer for your business!
Awesome graphic design relies on more than inspiration to work effectively. You must understand the fundamentals of design to fully grasp the power it possesses and how proper design can offer many benefits to your business. Do not waste time learning the nuances of the graphic arts, or money by hiring a professional to do the job. Even amateurs can make beautiful web pages and graphics once you know the basics of graphic design. Take a few minutes to familiarize yourself with the vital elements of eye-catching graphics and get ahead of the game.. Learn how to implement them first and then you can break them as needed.
The Crucial Components of Eye-Catching Graphic Design
The most basic element and initial concern within most designs is the line. A line refers to the stroke of a pencil or pen in drawing and any two connected points in graphic design. Lines help to divide space and draw the visitor’s eye to a specified location. Print magazines use lines to separate headlines, content, and side panels in a very similar way as many websites.
Another obvious component of eye-catching design is color. Color works alone, as a background, and applies to other elements like shapes, lines, typography, and texture. Create a mood with color and tell a story about your brand using the same colors for consistency. Each color evokes different emotions and you can combine them for great power and effect. Choose between primary, secondary, analogous, intermediate, complementary, and split complementary colors depending on the goal of the color.
Both organic and geometric shapes add intrigue to your page. Boundaries define the shapes, either color or lines, and they work well to emphasize certain parts of page over others. Shapes form whether you intend them to or not, so pay attention to the unintentional ones created as you move around the individual elements of your design. They interact together and, with the shapes, you decide to form a cohesive or chaotic graphic design. Examples of shapes include a circle, triangle, oval, square, diamond, rectangle, rhombus, pentagon, parallelogram, an octagon, and many more.
One of the most commonly misunderstood and underutilized design techniques is negative space. The blank or white parts of a web page create an overall image and help draw the eye to the most important content on the page. Designers use negative space to create shapes just like a color element and sometimes the white space ends up being more powerful due to the lack of color.
Value refers to how dark or light a particular area looks within the design. It is more than just an individual color, it’s the shading of the color and how it emphasizes different parts of the design, forms depth, or contrasts elements against one another.
Most Pathwwway graphic design projects never involve a physical texture that the user touches. Texture then refers to a design look that gives the impression of texture on the page or the screen. A well-done texture creates a three-dimensional aspect to the two-dimensional surface and helps to make the designed world more immersive.
Typography simply refers to the font chosen for your graphic design. Similar to how shapes, texture, and color all affect a visitor’s perception of your business, font reveals the type and personality of your business. News organizations tend to select no-fuss fonts with clean lines like Times New Roman, while a fun food blog or specialty shop may select a looser, relaxed font like Lucida Calligraphy.
Varying the size and scale of your shapes, typography, objects, and other components add significance and interest. If everything on the page looks the same, visitors do not know where to look and become bored easily. Choose subtle variations for a more professional look or bold variations for a creative one.
- Emphasis and Dominance
All the above-mentioned elements of graphic design can help you emphasize certain aspects of your website, poster, etc. by allowing the element to dominate over another and creating a sense of heightened contrast. Contrasting keeps visitors engaged and establish a focal point.
When speaking about design balance, you only have two options: asymmetry and symmetry. Symmetry may seem like the preferable choice by keeping everything consistent, but it can get boring as well. Most designers prefer to use asymmetry within their products since it catches the eye and draws attention to distinct parts of the design.
The end goal of all Pathwwway graphic design is to create a natural harmony between the different elements to create something informative and memorable. Focus on every tiny detail to ensure all the pieces work well together, forming an organic harmony of just enough and not too much.
How Graphic Design Impacts the Success of Your Business
- Makes you look professional.
Well-thought out graphic design makes an excellent first impression on potential customers, vendors, and other visitors to your web page. Cheap and poorly executed designs reflect negatively on your business and give off the wrong impression. Quality designs make your business appear at the top of their game, more credible and trustworthy, especially to first-time visitors.
- Facilitates company unity.
When you surround yourself and your employees with uniforms, web pages, publications, and stationery all bearing your logo, it builds a sense of unity. It helps your team’s band together and strengthens their sense of commitment to your brand.
- Increases brand recognition.
Magnificent graphic design done consistently attracts tons of prospective clients and vendors from your target audience. It allows for an instant connection to develop between your company and consumers by invoking the mission and expectations associated with your brand.
- Save money, make money.
Poorly designed graphics cost you both in the short-term and the long-term. Paying for a cheap design that you cannot use is an obvious waste of money since you pay for the crap design and for a new one to replace it. A bad design also loses your business’s credibility by negatively impacting your reputation.
- Better communicate your ideas.
The old adage, “A picture is worth more than a thousand words,” certainly applies to the power of an attractive graphic design. You can produce a visual aid to communicate your ideas in a much more effective manner than words alone. Prevent misunderstandings or inform interested parties both within and outside your industry with a meaningful graphic that goes viral and drives traffic to your business.