Choose the Pathwwway web agency product to suit you this year

Planning the online face of your business or company can be overwhelming, but it does not need to be. Tons of thought and effort go into your website, which can be either very fun or very frustrating depending on your skills and aptitude. Lessen the amount of work put into designing your pages by using a web agency software that breaks the process down into easily digestible steps. Good software can cut down a whole day’s work into just a few hours, but bad software decreases your efficiency and adds to your frustration. Check out the tools listed below that can benefit every business with a website.

Beginner-Friendly and Essential Software and Tools Used By A Successful Web Agency  

  • Wix

Wix is one of the most popular online website builders to emerge within the last 10 years or so from a modern web agency. It was founded in 2006 and has reached more than 50 million users since then. Although Wix is not a downloadable software, its powerful technology lets you create a breathtaking, practical, and professional website without learning a single bit of coding. Wix also takes care of your hosting, storage, and domain name.

The builder uses a “drag and drop” capability that lets you create a stunning website without spending hours or days trying to learn coding languages and figuring everything out by yourself. The Wix tool offers hundreds of modern template design options to choose from and it’s very easy to sign-up, begin building, and get a site running within an hour. Sign-up for the free plan at first to see if Wix works for you. Then upgrade to their unlimited plan for between $8.00 and $24.50 per month.

  • WordPress

If you are new to the world of website building, chances are you still know of WordPress. WordPress has become ubiquitous with web design and almost every web agency and more than a quarter of all the websites on the internet, literally the hundreds of thousands, or even millions of different web pages, build and run their site with WordPress. People choose WordPress because of its flexibility and performance. It simply sits in the background and works as the engine that runs your website.

WordPress offers two versions of their tool. You can download it from to maintain control over your website’s hosting and all the other customizable effects featured through WordPress, just install it on your own web server. Alternatively, the free comes with more limitations on what you can do with your website and the control you maintain. On, WordPress hosts your site for you and they own the content you put on it meaning they can sell it without your permission.

  • Sketch

Sketch appeared in 2009 as a web design focused tool for Mac that stood out from other design software on the market. Sketch centers on building a website from the ground up rather than capabilities for every type of design project, like Adobe Photoshop. Another way Sketch differs from  Photoshop is in the layout of the toolbars, functionality, and the overall interface of the tool. Almost any reputable web agency will recommend Sketch over Photoshop for new users because of how quickly and easy most people grasp the intuitive design of Sketch.

Sketch also uses short vector graphics. These enable you to rescale the graphic being edited without losing the visual quality of the graphic. A task that proves difficult for the technologically inept. Sketch offers a mirroring feature to preview how your page responds and reintegrates for viewing on a mobile device. Buy Sketch for a reasonable one-time fee of $99.00.

  • Adobe Photoshop

Photoshop works well on both PC and Mac computers, inherently making it an easily accessible software product. As mentioned before, Photoshop allows you to work on a variety of design projects and not just for the web. It lets you adjust any part of a graphic or image from the sharpness and saturation to the colors, blurs, etc. It also lets you create completely customizable graphics like infographics and website layouts.

Photoshop requires much more knowledge to successfully operate than Sketch, but gives you the ability to personalize your website in a way not allowed by other builders. You start with a blank slate and layer varying elements on top of one another, adjusting them as you go until you achieve your final product. Probably the most expensive software on the list, Photoshop’s hefty price tag is worth it if you do not want to go through a web agency to build a custom website.

  • GIMP

Windows users who do not want to spend a fortune on photoshop and OS X or GNU/Linux users wanting a free design software need look no further than GIMP. A free and open source image editor in the same category as Photoshop, but without the extensive features, GIMP is the best free alternative to Photoshop available at this time. GIMP stands for GNU Image Manipulation Program and it helps you do things like image authoring, photo retouching, and editing an image’s composition. GIMP works great for small Pathwwway businesses without a lot of money to hire a web agency or time to dedicate to web design.

  • Adobe Dreamweaver

Another useful tool under the Adobe umbrella, Dreamweaver started production under a different company called Macromedia. Adobe acquired Macromedia at one point and brought the Dreamweaver software into their basket of popular developer tools. Known by every web agency as the best beginner’s web design software on the market, Dreamweaver paved the way for other beloved tools like Photoshop.

Dreamweaver’s building environment should be easy to follow and offers a convenient live viewer alongside the code editor, so you can see the changes you make in real time. The software lets you adjust your page either through the editor or the live viewer to allow for faster modifications. The recently updated their coding engine to give hints and visual aids to beginners that help reduce errors in your code and improve the readability of your website.

Choose one of these helpful web design products recommended by a successful web agency like Pathwwway to get your business’s website launched as soon as possible.