10 Questions You Need To Ask When Choosing Your Web Designer
Web designing has become a lucrative and sustainable career over the past few decades, that copywriters, graphic designers, multi-media professionals and programmers enter with a zeal to perform and make it big.
However the strategic choice of the right candidate or the right service provider has become extremely difficult and many entrepreneurs and corporations end up losing time and money, with not-so-satisfactory results produced due to a compromised hire. The following questions from Pathwwway Igaming will help the hiring manager filter, re-filter and fish for the most apt talent from the available pool.
#1 What value will be added to my enterprise by your design?
This question is a powerful one and must be open-ended. The desired answer is not a verbatim repetition of the scope of services but how these services result in enlivening the website and making it easy on the eye of the reader. The final output must be a balance of information and visual appeal.
#2 Can you share some representative samples of your work?
The question will provide you with the virtual effect of walking through the workshop of the designer and watch him on the job. It is like asking your prospective candidate for references. Since website designing is tactical, much light on the technical capabilities of the developer will be thrown when you see the work done by him for his previous clients. You can delve further by watching the performance of the websites as well on search engines.
#3 How many revisions can you accommodate in your proposal?
How many rounds of changes can the designer cover in his proposal is important. And if the changes are chargeable beyond a particular number, rates thereof must be spelt out in clear and unambiguous terms. The question in inevitable and whatever terms agreed must be recorded properly in written communication. It must also be understood that once your website goes live, what is the minimum time frame within which bugs will be fixed and last minute changes be incorporated.
#4 What is the item-wise breakup of your quoted cost?
Different costing structures are practised by different designers. A straight forward model would include scope of services, number of man-hours and man days involved and the rated quoted must be competitive to prevailing market rates. You can further ask the candidate to validate the rates by chalking out a time-motion study. The costing sheet must state milestones in terms of time and how time-delays in handing over the project will be factored in. Unless costs are not tied to time, there is no assurance that the job will be completed on time.
#5 How can I handle future changes/ updates economically?
This is most important from the perspective of making future revisions cost-effective. Reaching out to the designer every time you need to update your website will prove expensive. You need to ensure that such updates can be carried out by you or delegate the job at your will to any other designer. For this, all the original graphics files and source codes must be submitted during close of the project. If there is a content management system, the same must be familiarised to your IT department who can carry out changes themselves.
#6 Will the domain be owned by me?
Having spent a neat sum designing your website, it may so happen that the title may not be held by you. This is because some designers may not give ownership rights to the domain, hosting account and website. More worrisome is the fact that you may be charged time and again for renewal to prevent downtime.
#7 Who are the core team members who will do the job?
Question the designer and find out details on the core execution team. The person signing the agreement may be from the client acquisition department, who may not be able to reflect the true potential of the technical team. It is important to establish a strong relationship with the team that goes to hands-on work with web-designing. Furthermore, it is essential to know if you will be able to view the work in progress and suggest changes. The designer must give a hierarchy of different points of contacts for different purposes and the contact details of each such person.
#8 Will you produce engaging content for the website?
Most designers are too carried away with the design, look and technicalities of the site that they ignore to fill the same with original and useful content that can highlight the USP of the enterprise. Google comes with a lashing whip on plagiarized and thin content and it is most important that unique and relevant content is published on the website so that they score high on Google rankings.
#9 Will the website make it to the Google SERPs effectively?
Companies invest thousands of dollars in website since it is the virtual face of the organization to the outside world. The web designer must be capable of making the design SEO friendly and must be compliant with the frequent updates in the Google ranking algorithms.
#10 What information do you need from me to start?
This is a tricky question since many enterprises, due to paucity of time, like to spend only minimum time with the designer after entrusting the project to him. But resourceful indeed is the designer who sits with you, understands your story and colours it well on the digital ecosystem, by asking you as many questions as possible.
Making due-diligence is a must before you entrust website development and design. The designer should be capable of bringing to the table, huge branding potential by way of the website. The above questions will enable you read between the lines and dig out crucial information, ignored in the blanket proposal submitted by the designers.